Ever wondered what customers search for to get to your website?
The BUZZWORD you may of heard of is SEO which stands for the search engine optimization. This is basically the words in which a potential customer use to find you and where about’s you appear on that list on a search engine such Google or Bing. Did you know that over 3.5 billion google searches are made every day ! that’s a lot of potential customers wanting to find something out. The clever people at google use a special algorithms to rank the websites based on the users search and the content on the destination site but everyone wants to be at the top.
Keywords is the key?
So I bet your thinking how do I get up the top and improve the traffic to my site ? well the answers are not that simple but various tricks can help you gain more visits. It does involve a lot of research of your field but rest assured some are simple. One helpful SEO enhancer is called google trends, this website shows you what the world is searching for for example when i’m writing this blog the current trend is ‘Megan Markle’. This handy site is categorized into 9, ranging from music searches to news articles.
The second trick is keywords, this is the content on which you have on your site matching with the search, by having the same language as potential customers. In this example I search for the word “Chelmsford” on google trends, and from the image below you can see how many people have had Chelmsford in their searches and also it tells you the trending searches within the constraints.This is a great tool to find out how your business is searched for, or what the current trend is around a certain word.
Above are the results based on the word ‘Chelmsford’ people have been searching for in the last seven days. As you can see from the image that there is a box labelled queries, I find this to be the most helpful box because that’s the actual text what the users a typing to find what they are looking for.
So what about us ?
To really engage with our customers at A PC repair I engage google analytics, this is another handy tool by google to analyse your site plus its free ! This handy piece of software shows where you’re getting your traffic from illustrated below and you can set time frames. This tool allows you to really focus on where your customers come from , device they use and how long they spend on your site, giving you feedback that could help you gain more activity from your site through improving certain channels.
More information on how we can help your business with SEO click here